NVO’s 2014 outlook underwhelms investors due in part to the threat from insulin FoB’s: http://in.reuters.com/article/2014/01/30/us-novonordisk-results-idINBREA0T0M220140130 Novo Nordisk said on Thursday that it now expected sales to grow by 8-11 percent, below its average 13 percent growth rate over the last ten years. It forecast operating profit to grow by around 10 percent in local currencies.