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Tuesday, January 28, 2014 5:08:59 PM
Super Bowl ticket prices drop with the temperature
The upside to the event being held in a cold climate
Jan. 28, 2014, 8:18 a.m. EST
http://www.marketwatch.com/story/super-bowl-ticket-prices-drop-with-the-temperature-2014-01-27
Is it your dream to watch a Super Bowl live? Now may be your chance.
A week before the Seattle Seahawks take on the Denver Broncos in Super Bowl XLVIII, the average ticket for the game was selling for $2,056, down more than 40% from the week before, according to ticket search engine SeatGeek. Typically, prices don’t fall that far until the day of the game, when sellers are desperate. “It looks like this will be the cheapest Super Bowl since 2002,” says Will Flaherty, spokesman for SeatGeek.
The 2002 game was the one immediately following Sept. 11, 2001, when many people either couldn’t or didn’t want to make arrangements to fly, says Flaherty. That year, fans were able to get tickets on the day of the game that cost much less than face value, he says.
The chief reason fans may be unwilling to pile into MetLife stadium to watch the game live this year? The forecast, many ticket brokers say, which is for near-freezing temperatures on the day of the game. Most of the tickets that plummeted in price last week were those for the upper deck and end zone seats, according to SeatGeek. Average prices for club seats, which give fans access to a heated indoor area, held steady in the $6,000-to-$7,000 range.
Demand may also be down among corporate customers, who may be disinclined to send clients or employees to a cold-weather game if most of the available seats are outdoors, says Chris Matcovich, a spokesman for TiqIQ, a ticket aggregator. Another factor: With the teams based far from East Rutherford, N.J., some core fans may find they can’t make the last-minute decision to attend the big game, he adds.
The “get-in price,” or the price of the cheapest tickets available, was roughly $1,400 as of Monday, down from $2,100 a week ago, according to TiqIQ. Prices could continue to drop this week, in the days leading up to the game, but any further drops are likely to be less dramatic, says Matcovich. Brokers and people trying to unload their tickets will still try to sell them for more than face value, which typically starts at about $800, in order to avoid a loss, he says.
On the Monday before the game, 20% of the roughly 82,000 seats within the stadium were still available, according to SeatGeek. Fans looking to get into the game who care about where they sit should buy their tickets sooner rather than later, says Cameron Papp, a spokesman for ticket broker StubHub. Otherwise, the best deals might be found on game day. Last year, the cheapest ticket to the Super Bowl in New Orleans sold on StubHub went for $500 a few hours before the game, says Papp.
The upside to the event being held in a cold climate
Jan. 28, 2014, 8:18 a.m. EST
http://www.marketwatch.com/story/super-bowl-ticket-prices-drop-with-the-temperature-2014-01-27
Is it your dream to watch a Super Bowl live? Now may be your chance.
A week before the Seattle Seahawks take on the Denver Broncos in Super Bowl XLVIII, the average ticket for the game was selling for $2,056, down more than 40% from the week before, according to ticket search engine SeatGeek. Typically, prices don’t fall that far until the day of the game, when sellers are desperate. “It looks like this will be the cheapest Super Bowl since 2002,” says Will Flaherty, spokesman for SeatGeek.
The 2002 game was the one immediately following Sept. 11, 2001, when many people either couldn’t or didn’t want to make arrangements to fly, says Flaherty. That year, fans were able to get tickets on the day of the game that cost much less than face value, he says.
The chief reason fans may be unwilling to pile into MetLife stadium to watch the game live this year? The forecast, many ticket brokers say, which is for near-freezing temperatures on the day of the game. Most of the tickets that plummeted in price last week were those for the upper deck and end zone seats, according to SeatGeek. Average prices for club seats, which give fans access to a heated indoor area, held steady in the $6,000-to-$7,000 range.
Demand may also be down among corporate customers, who may be disinclined to send clients or employees to a cold-weather game if most of the available seats are outdoors, says Chris Matcovich, a spokesman for TiqIQ, a ticket aggregator. Another factor: With the teams based far from East Rutherford, N.J., some core fans may find they can’t make the last-minute decision to attend the big game, he adds.
The “get-in price,” or the price of the cheapest tickets available, was roughly $1,400 as of Monday, down from $2,100 a week ago, according to TiqIQ. Prices could continue to drop this week, in the days leading up to the game, but any further drops are likely to be less dramatic, says Matcovich. Brokers and people trying to unload their tickets will still try to sell them for more than face value, which typically starts at about $800, in order to avoid a loss, he says.
On the Monday before the game, 20% of the roughly 82,000 seats within the stadium were still available, according to SeatGeek. Fans looking to get into the game who care about where they sit should buy their tickets sooner rather than later, says Cameron Papp, a spokesman for ticket broker StubHub. Otherwise, the best deals might be found on game day. Last year, the cheapest ticket to the Super Bowl in New Orleans sold on StubHub went for $500 a few hours before the game, says Papp.
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