Prime Rate Investors Inc. (fka PRRM)

[BUBBA]

(BSNS WIRE) Prime Rate Investors, Inc. Announces Company Representation at Winter Olympics


Business Editors / Sports Editors

STOWE, Vt.--(BUSINESS WIRE)--Feb. 9, 2006--
Prime Rate Investors, Inc. (Pink Sheets:PRRM) announced
the Company is sending representation to the 2006 Winter Olympic Games
in Torino, Italy to maximize opportunities presented by the
international celebration of winter sports. Media affiliates of the
Company will not be there to cover the XX Winter Olympic events, but
representation will capitalize on the opportunity to confer with
ambassadors from other winter sports companies likely to include ski
and snowboard manufacturers (including Stockli Switzerland), and
international team and support members in addition to the estimated
10,000 accredited media members anticipated to converge upon Torino
over the upcoming weeks. "While our hearts and best wishes are for the
U.S. team, we will certainly be keeping an eye on Swiss Alpine Ski
Team member and Stockli Skier Ambrosi Hoffman," said Director, Ian
Lamphere.
PRIME RATE INVESTORS (Pink Sheets:PRRM) is a multi-media holding
company with interests in outdoor sports, retail, e-tail, print, web,
television and film. For more information on the company or its
outdoor sports and media subsidiaries, visit
www.primerateinvestors.com.

This release includes forward-looking statements made pursuant to
the safe harbor provisions of the Private Securities Litigation Reform
Act of 1995 that involve risks and uncertainties including, but not
limited to, the impact of competitive products, the ability to meet
customer demand, the ability to manage growth, acquisitions of
technology, equipment, or human resources, the effect of economic and
business conditions, and the ability to attract and retain skilled
personnel. The Company is not obligated to revise or update any
forward-looking statements in order to reflect events or circumstances
that may arise after the date of this release.