RIBT makes a deal look like no big deal,but it is The lesser evil strategy I had thought might work; actually did,how bout that. The sustainability factor comes into play as the lesser sought ought bran has a market in the commitueted market a successful new customer. A company to respect for their judicious application of an improved meat stabilizer increasing shelf life without so many chemical additions which in the marketplace these days is a subtraction in sales. Noteworthy also is the company has factories in China no personal vet on this just a glance at the message boards in Yahoos finance.