You may call it a fad, but personally watched some POT stocks hit over 1000%-2000% in the last 6 months or so.
Don't care what they do. Frankly, I don't care about the company anymore either. Get the PPS up and i'm out. How they do it, I don't care. It is a personal and self centered point for me now. I don't care what happenes as long as I get some cash back..