You have to remember that upper management has to build or obtain a warchest of shares after a ipo so that the tax timer starts.
These executives sold an equal dollar value of stock two weeks ago so that buying these shares at 73 cents per share was easy. Their only cost for the complete purchase would have their LT tax liability for the sold shares.
This transaction is as bullish as the sale was bearish. We'll see next year if these shares are routinely sold off to exercise new options.
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