FIREFLIER.....you didn't read the article carefully.....
it did not say:
That is why this company is being funded by big alcohol... Tobacco... Etc...
Big tobacco or alcohol isn't going to "fund" this company....they would just buy it or do it themselves.....
here's what the article said:
Chaaban claims capital was raised from a pool of, ahem, ‘seed’ investors that includes companies that deal in alcohol and tobacco, entertainment industry players and professional sports figures. He would not provide specific names.
not quite the same.....better yet, not remotely the same....
hint: if the dilution continues in the near future, that will confirm the fact that no "powerhouse" players have come on board....
lastly, the article says:
“By the end of year five we’ll be doing $100 million in sales, with a margin of 80 percent.”
if that projection is correct, FITX with the same share structure as today will have a PPS of 3-4 cents