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Wednesday, January 08, 2014 6:59:18 PM
The problem Intel faces in mobile isn't money but the rate of
change of the market. It is still in flux and nobody can predict
where the sweet spot of the next generation silicon is in terms
of features vs perf vs cost vs power. The ARM collective is
throwing dozens of darts all around the board while Intel can
only throw one or two. The odds are that at least one of the
ARM darts will be closer than Intel's when the market sweet
spot reveals itself. Keep in mind that this also means most of
the ARM players miss at least as much as Intel. But the market
will mature and become slower moving and more predictable.
This will favor Intel's slow to market but intensely engineered
product development over the throw shit quickly together and
see if if this recipe sticks to the wall approach of most ARM
licensees.
The only ARM players doing well are Qualcomm and MediaTek. These two players time and again get to market first with products that sweep the designs.
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