If Marani was sold in CA, but the company........
was based in TX, the wholesaler(s) that bought the vodka from Marani would need to be licensed, as would the retailer that sold it to the customer. A TX wholesaler could sell to a CA wholesaler or CA retailer.
Brands aren't licensed. The sellers of the brands are.
Marani imports the vodka and the federal tax is paid. The wholesaler buys from the importer and the wholesaler pays state, perhaps federal taxes. Depends on the agreement. The retailer buys from the wholesaler and state and local taxes are paid. The retailer sells to the customer and sales taxes are paid.
Nekkid Short Seller........doin' my thang!