It differs in your growth potential in a stock - you buy in and overtime you look for a return - was $1.00 realistic at < 600,000 shares in the float - maybe; is $80 realistic with alot more dilution planned in the future - probably not!! so my target prior to R/S is now reduced - if this gets to $25 in my lifetime - I'll be surprised.
============ If you buy a stock - to just hit your break even - then you should probably just buy CD's - I look for growth over time - as I have said before I am a long - maybe toooo long - but a real long.