'acquisition' during the Copus years that actually was/is worth something.
Sponge, paint, mobot(?)… all overpaid for and ended up (mostly) costing NEOM big $$$ thanks to MC and YA
seen Hipcricket at NAB several times- they got their act together. too bad for us that the only one to get away during that awful time was the only one to really be worth something.