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Re: jeepee post# 4269

Thursday, 12/19/2013 2:29:28 PM

Thursday, December 19, 2013 2:29:28 PM

Post# of 8465
Have you read our SEC filings and examined the history of our company? Many factors make this venture challenging for everyone. Among the challenges are:

1. Substantial legacy debts
2. Difficult to scale up without new capital
3. At least three former management teams
4. The most recent former CEO walked out in the middle of a strategic license negotiation for our probiotics startup
5. Our old software must be brought up-to-date in an economical and useful way, which requires cost-effective access to talent
6. Our new software must be developed beyond stage 1 functionality in an economical and useful way that gives us a competitive advantage and products that appeal to customers
7. Our shares are not registered under the 1934 Exchange Act so the regulatory compliance issues are more complicated than usual
8. The SEC is actively conducting an informal investigation into Public Startup Company, Inc. which is strategically-important to our future growth, so if the SEC decides to take enforcement action for some reason it could disrupt our current plan of execution which has been in process since 2007
9. Marketing is especially challenging for us at this time, while still working on changing our corporate name and trying to source capital for advertising campaigns, plus forming new relationships with startup co-founders, co-developers and clients who can see the potential here and need our expertise, products and services
10. As summarized in my previous Letters to Stakeholders, without new capital we are limited, for practical reasons, to being a professional services consulting firm with a business model similar to that of a law firm, which is certainly a viable business but not one that is easy to scale particularly when starting from an encumbered starting point as we are. See:

https://homelandforensics.com/
https://homelandforensics.com/Company/Letter_to_Stakeholders_December_31_2007.pdf
https://homelandforensics.com/Company/Letter_to_Stakeholders_December_21_2008.pdf
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