So here is my reasoning AND I'd be excited to see why some chime in with legitimate input. Here is my thought process:
CES is coming up and NTEK wants to generate some traffic to their booth. Let's think about search engine optimization for a minute. Big things right now are 4K TV and CONTENT. Look at the wording of the press release. IT READS EXACTLY THE WAY IT DOES SO THEY GET EXPOSURE AND SEARCHES PRIOR TO CES 2014. To me it is clear as day and yes, it's a nice little PR to offer 1:1 time, but let's be realistic, nobody is really looking at IHUB and then going to the conference that isn't a shareholder. Those that are shareholders and ask for some time with NTEK get it. Nice SEO PR adding to the bigger picture. BEAST MODE!! GO NTEK$$!!