I like your numbers and agree with almost all. Only issues I am having is
1) we just saw a picture of Marani on the shelf at $12.99,
if it is incorrect because it is an old presentation then disregard this if not, two alternatives,
A) the old bottle is 750ml and the new is 1lt or
B) the product we are seeing is not the same one as the one we are discussing for $15.99
2) if the product is $12,99 at retail, then if you take out the stores margin at a minimum of 40% and the distributor margin at a minimum of 30% then we really don have much left for sales and that would make your valuation per share that much lower
Not discounting your effort like I said I like it, i just want to see if I am understanding correctly
Thanks
Mad4