If by "elegant" you mean better performance, performance/W, and performance/W/$, with ASPs 2/3's of Intel's, then that's a good portion of it. AMD's significant capacity boost throughout this year is the other piece. BTW: <img src=http://ichart.finance.yahoo.com/z?s=AMD&t=5d&q=l&l=off&z=l&c=INTC&p=s>