They have always been a specialty chemicals company, but had focused (until this past year) upon products in the automotive & marine line while working on other sanitizing products - this particular one becoming it's first (non-engine product) to hit the wires.
I think the testing in Australia from the last PR is noteworthy, and from what I understand should be in the final stages right now.
To further demonstrate that Eliminator 200 will establish the "new standard" for bio-hazard containment on surfaces of pens and other solid areas to eliminate the virus, it is being additionally tested in Australia. The lab in Australia utilizes state of the art technology in testing of bio-hazard containment and should yield results fairly quickly. The reason for further testing specifically in a state of the art facility in Australia is because this facility utilizes the British Standard that is the accepted test protocol for the ECU and is also accepted around the world. There is only one facility in the US equipped to do such testing which are back logged for months and do not have access to the H5N1 material for testing.
Fortunately, for the company, they have already had their company established in Asia, with the lubricant products. I believe they are working on marketing the Avian Flu product there as swiftly as possible. I'd be expecting more distribution agreements in the very near future...and the company has been tested (and passed) in New Zealand.