Interesting, most assuredly. Profit producing, yet to be seen. I'm much more concerned with the latter. If I had a dollar for everytime in the last five years when someone posted that "it's about to get interesting", I'd have enough to double my position. It's always been interesting, it's never been profit producing.
My girlfriend and I gave her parents a gift certificate to their favorite restaurant. They told us it was fantastic. Later we gave them a gift certificate to a different restaurant that they had never been to, but that we had heard great things about. This time they reported it was "interesting"....translation: they'll never go back there again.
I'm dying for this to stop getting interesting and start getting profitable! F%$# interesting!