First to be covered on many big news stations. first is best imo capture the market, gain interest and brand in beautiful ways. So many products, could be like the start of the original Hersey line but CBD and THC. If a large chuck of dispensaries and recreational shops have products on shelves it would be like gas stations, candy shops and grocery stores with infused products. Also if you think about many of the alcohol companies that started in prohibition there names have become the largest players because of how well known they were.