The stock has been extremely active recently, and the awareness and interest in the company has increased. The volumes have increased tremendously, and the last three days have seen nearly three millions shares being traded. There is increased awareness about the value of the used phones and other electronic devices which are usually lying at homes. There have been several articles regarding the advantages offered by Usell compared to other sites which sell used phones. There is huge value to be unlocked, and the market will only increase with time. Two versions of smartphones are not that apart on technology. Some buyers may prefer to go for older versions of a high end brand instead of going for lower end phones. The market is particularly active when companies like Apple launch new versions. The demand for handsets of older versions shoots up suddenly. There was an article on seekingalpha recently mentioning that high resale value of Apple products is a source of competitive advantage. Importantly, this advantage is not so easy to replicate as it is linked to the brand value. Usell is also planning to expand to other low weight expensive articles like watches and jewelry. Meanwhile, the company recently appointed Steven Rubin and Gerald Unterman as strategic advisors. Rubin has held senior positions in IVAX, OPKO Health, and is on the boards of several other companies where Dr. Phillip Frost has a major interest. As per the 8K, he has extensive leadership, business, and legal experience and is a practicing lawyer, general counsel, and board member to multiple public companies. He has broad understanding and expertise, particularly relating to strategic planning and acquisitions. Unterman has expertise in investment management. Earlier, Michael Brauser was appointed Chairman of Usell replacing Sergio Zyman who resigned as a director. Daniel Brauser, the Company's President, was appointed interim Chief Executive Officer to replace Zyman.
