Plastic2Oil Inc (PTOI)

[clu82]

You need to try again as the link works for me:

http://www.hallmarkkaleidoscope.com/crayola-colorcycle/

And mentions JBI directly:

"To make this program a reality, Crayola partnered with companies such as JBI, Inc., a North American fuel company. Through its patent pending Plastic2Oil process, JBI is able to transform unsorted, unwashed waste plastic into clean fuel without the need for refinement."