Rock Creek Pharmaceuticals Inc (fka RCPIQ)

[idcc2006]

Other than this word-of-mouth marketing, which will not be very successful, what strategies and tactics does the company have? I would like to hear.

Smokeless cigarette will fail because of the reason why people smoke. People smoke because they think their blowing out smoke is looked cool by others. It means they think smokeless smoking is not looked cool. Therefore, smokeless cig will fail.

Anatabine in e-cig will never happen formally without approval by the system(government authority) just like anatabine will not happen as a formal drug without such. Word of mouth is the only way, which again will not be very successful. What is the company going to do?