People not really having a grasp of what this could be is the real problem here.
Would that include Beverage professionals who research these things everyday? investment bankers who research beverage companies? You think they would want to miss out on the next LIFE-CHANGER? There is a reason this is still trading SUBPENNY - you need outside interest besides IHUB to take an interest - so far they haven't.
All you have now is some local grassroots effort by Ihubbers hoping this will be the one in a zillion life changer stock.