I can't find any info on the BBE Group, but apparently this guy is also Chairman and acting Managing Director of PlayAd Media Group:
Chairman of the Board. Lars is a veteran in the advertising industry. He founded the advertising agency ’1687' , which was lated acquired by Ogilvy, and became the CEO of Ogilvy Sweden and Ogilvy Nordic, which he headed to become the largest advertising group in the Nordic countries. After leaving Ogilvy in 2005, Lars started the investment firm BBE, which is the largest shareholder in the company.
Welcome to PlayAd Media Group, Sweden’s leading video & mobile advertising network.
Since 2008, we have served most of Sweden’s top 100 advertisers with innovative video and mobile ad formats. We deliver outstanding engagement rates of up to 25% (unique visitors engaging with our formats), building brands and driving sales. http://playad.se/