cjg, thanks for posting the transcript. I was very surprised that Peregrine management created this "SUNRISE" acronym for the Bavi Phase III trial. I applaud that they are promoting the study with this catchy acronym. Too bad they had to stretch the bounds of acronym building to get it.
Maybe it will help with the patient recruiting. If nothing else, it shows that management is trying to add a little "sizzle" to the steak that is Bavi. Going forward I hope they can continue to use a little showmanship to get Bavi the attention it deserves.