At the time it was, yeah.
Now it's meaningless, probably close to bursting the A\S hence the increase.
And that was quick comparitvely speaking.
As to who's buying and why hasn't it cratered ... It's still a realitively moderate 'low floater', where say 5-6 months ago it was a great low floater, regardless of the split.
It's not always logical amd maybe by comparison ... How does a certain religious themed video game co. manage to unload 10 Billion shares even at similar levels before hiting the cellar?
Hype, spin, hope ... lots and lots of that penny beverage, hope.
Momo, promo, wishful thinking, dreams, guess's, gamblers.
Right now it's a huge gamble, the risk of becoming a permenant bagholder over against some hyped up nonsense giving it a decent spike ...