Yes...I feel that the growth is completely attributable to the Circuit City deal and the trial stores. Prior to the announcement you were still having severe mailing issues and delay times as well as a much slower web-site and poor search feature. I think the subscriber churn rate was high.
When the deal was announced and GZFX began to be pushed in trial stores AND advertised in the Circular it also saw a severe increase of investors who liked the news and the potential fundamental change in the company. They told two friends who told two friends and so on.
So what you have here is a snowball effect on the exponential increase of GZFX subscribers. Whether the subscriber sale came from in-store, because of the circular advertising, because of an investor who believes in the "Peter Lynch" style of investing, word of mouth, etc....no matter how the subscription came about....I'd say 90%+ of it is attributable in some way to the Circuit City deal. It was and is the impetus or shot in the arm the company needed.
Now as they take on more inventory, create or acquire new distribution centers, advertise, and make more partnership arrangements, the snowball effect will continue.
GZFX was REBORN again in an IPO like fashion the day of that announcement. We now need to give this "baby" time to crawl, then walk, and then talk.
Best of luck to you
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