"5 to 8 times EBIDTA is typical for market cap in the beverage industry. Need 7 million minimum in EBIDTA right now to support current market cap." Is 5 to 8 times for when the company is still at the rapid expansion phase or at later stages when revenue growth has slowed down significantly? Suppose they were to become "just" cashflow positive next quarter but made ony $100 should the marketcap, depite rapid growth in sales, be only $500?!