Progressive Stocks

[stills999]

Thank you for the input ... this is the type of fundamentals analysis that's really helpful. Could I indulge you in my thoughts more specifically?

1. Sales in April, May and June totalled 126,000 cases.

2. # of store listings from 3-4 months earlier (the lag it takes for a new listing to register sales) was about 10,000 locations.

3. There are now 14,000 store listings with 20,000 projected by year's end (seems reasonable given the trend).

4. 14000/10000 * 126,000 = 176,000 case sales based on listings today.

5. 176000*4 = 704,000 case sales annualized based on listings today.

6. There will surely be more than 14,000 listings and these numbers do not include Pulse so the 1 million annualized case sales forecast seems quite reasonable... distribution to Florida, for instance was only recently announced and I'm not sure the recent numbers include Safeway, which is indeed a major retailer. They turned down Costco which demanded a cheaper price.

I'm certainly not saying you are wrong, but wondering if this more specific information changes your outlook (and, if not, why)? I could be missing something so really appreciate the second set of eyes!