If FB keeps gaining market share and the members don't flock they will be fine. Facebook’s worldwide mobile ad revenue is expected to reach US$2-billion this year, a first for the social network. The amount is a staggering increase of more than 300% from the company’s earnings last year on mobile.
As impressive as that it, it pales in comparison to what Google is taking home. eMarketer estimates “that Google made US$4.61-billion in mobile internet ad revenues last year, more than triple its earnings in 2011. This year’s mobile revenues will be up a further 92.1% to US$8.85-billion”.
This should give us a great indication that FB is ripe for increasing revenue from advertising. Remember, advertising revenue is something that Zuckerburg frowned on until recently. He's finally seeing the potential advertising revenue will provide to their bottom line and the market will adjust their PPS in accordance. I'm thinking 200/share by this time next year if they provide huge numbers and a few analyst have hinted they are on track for some huge revenue increases in the very near future due to the upswing in mobile ad revenue. The money's gonna be there as long as FB doesn't lose millions of members and I don't see that happening. FB has become a necessity for many and lifestyle for millions. Even my dog has his own facebook and he would bite my arm off if I cancelled his account.
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