FIXN - - Press ReleaseSource: Warning Model Management
Warning Model Collars Omar for Talent
Tuesday April 8, 4:30 am ET
BEVERLY HILLS, Calif.--(BUSINESS WIRE)--April 8, 2003--Omar Alberto, innovator of the trend to superstar male models, will join Warning Model Management in a strategic alliance with its rapidly growing talent division, Warning Talent, it was announced today by Steve Chamberlin, Warning Models' President and Chief Operating Officer.
"Omar's eye is uncanny," says photographer Mario Testino, who will collaborate with Omar/Warning on upcoming fashion and editorial assignments. "He never misses. He never steers me wrong." Prior to joining Warning, Omar cast campaigns that Testino had been commissioned to conduct for Vogue Magazine and designer Dolce y Gabbana.
A 25 year veteran of the fashion and modeling industries, the charismatic young Panamanian began his career on the catwalks of Paris and Milan. In 1987 he opened his own agency, Omar's Men, in Los Angeles to provide great looking men with the same superstar status accorded the female model; his concept took off and he was quickly bicoastal. Vanity Fair's Kevin Sessums described Omar in a 1991 article as "the suave black owner of the eponymous modeling agency in New York and Los Angeles."
Omar merged with Jeffrey Dash's Prima Models in 1996 and formed a self-standing unit, Q Models. Soon thereafter, Dash reconceived the company as a management entity. For two years prior to this new situation with Warning, Omar served as an exclusive consultant to the Dash Group, expanding his expertise beyond modeling into emerging markets such as product placement and celebrity endorsement.
In addition to his close relationship with Mario Testino, Omar has produced talent for most of the world's top fashion and commercial photographers, including Bruce Weber, with whom he most recently worked on a groundbreaking six page spread for W magazine featuring soccer tyro Landon Donovan, and Michel Compte, who employed Omar in his latest Banana Republic campaign.
Among the careers Omar has guided over the years have been those of Djimon Houson, Antonio Sabato, Jr., and Billy Baldwin, all of whom have moved from modeling into film.
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