That’s nice...I have 40 plus yrs of global branding experience, retired.... Rodman just another "name only" celebrity, an aficionado for N Korea putting his name on a brand like a lohan ...the brand concept & name "Bad Boy" is 2stars out of 5, and vodka quality? well lets just say it, th concept, will all appeal to a narrow consumer segment ...like beverages the shelves are overstocked with competition ...so if you want to run with the hype and not the actual business realities, fine & good...hold some, but take profits
IMO