NeoMedia Technologies, Inc (NEOM)

[Poptech]

risk: I don't share your struggle with remembering CFOs.

When Baer first became CFO, the only deals he 8Ked were YA. That chain has only been broken once since Baer joined NeoMedia. Four days before Huitt came on as CFO, Baer issued one last non-YA 8K - for Microsoft.

You can't call a deal a "first brand license" and not 8K it.

Also under Baer, NeoMedia changed its reporting standards to no longer show sources of income and it was rolled into one line item. For the first time, we don't know the sources of NeoMedia's income which makes it impossible to project. Hence, investors are entirely sure if NeoMedia does much campaign management anymore. The CFO is responsible for determining the detail in the 10s.

So, for me, the beginning of end of transparency was founded by Baer.

Yes, it is the CFO's decision to issue an 8K. The content of the 8K can be negotiated with the second party.