David, it appears that the staging is in full swing to carve a place in the 4K market. I have an old colleague who is now a VP at Best Buy and he was telling me about Sony and their tactics relative to when and how they wanted their 4K displays featured etc. And sure enough my local best buy stores have a huge 4K display room set-up showing off their 55"unit retailing for about $6,000. He mentioned Vizio bring right on their heels with a much lower priced unit and Sony was adamant about getting the display out in June ahead of the competition.
Very excited to hear more about and see how the company plans to compete and carve a niche in this market.