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Re: franzo62 post# 10666

Sunday, 06/30/2013 1:40:31 PM

Sunday, June 30, 2013 1:40:31 PM

Post# of 20689

what does "channel stocking" exactly mean?

It mean increasing the amount of distributor inventory for a given product, which has the effect of boosting sales during the current reporting period at the expense of lowering sales during subsequent periods (because distributors can satisfy more end-user demand from their own inventory).

Channel destocking is the reverse process—it lowers current sales but tends to increase sales in future reporting periods.

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