Don't get me going on Fidelity now... but yes, affordable trades...
That's not what's so lovely about them.
I have BUYING/SELLING POWER with them! You have the option as to whom I want to SELL/BUY my trades through.. Fidelity uses about ALL (KEY WORD) the MM's out there to deliver shares. I've purchased SREH thru VFIN with Fidelity even.. Yes, sorry etrade but YOU ARE LIMITED to ETRF. I could go on and on about receiving shares before others if a dreded R/S ever occurs...
Nothing worse than watching the PPS drop like a bad habit after a R/S and all you can do is watch..