Lousy marketing, but that is not the first time an Israeli company is screwing up marketing, those guys have the attitude they know everything and if the customer think otherwise, the customer is wrong. Elscint had the same attitude and they screwed their opportunity. Too bad, the technology is neat, but it must be competitive with other existing technology, in new product launch, one must adhere to the principle "Twice as good at half the price".
Zeev