First of all that was NOT the CEO,...please, get the FACTS STRAIGHT. I repeated that the ROKU has replaced my bill because I have far more options & don't require a very expensive bundle of content that I simple don't use!!
That is how it is FOR ME!!! Folks pay for bundles of content & most use a fraction of "what they pay for".
NFL Live, by way of example is a "pay for service" but there are also FREE Network games available for the casual weekend fan...the point is that Roku, for example, with over 750 Channels has PLENTY of FREE, interesting & unique content...I have NO NEED for an expensive bundle I don't use!! PERIOD!!!
NTEK is expecting to provide 4K (UHD) content & if I upgrade my TV by buying their package, the money saved from a monthly cable bill can get me an upgraded entertainment unit plus an NTEK UHD subscription & STILL SAVE MONEY....bottom line!!! For ME!!