The information provided suggests that the Crayola project is just another one of those boondoggles that typifies stocks that aren't worthy of investment. The company's history is rife with them. Apparently traders have recognized the pattern, because the news of the Crayola relationship appears not to have made an impression on them and hence the stock price remained unaffected.
Good luck!
ps. One thing that might help you in your trading is the pattern of the share price as it is affected by the issuance of permits. Traders seem to love them! If I didn't know better I might think that JBI was in the Permit business and processing various waste products into fuel was a sideline. Watch for Permits and Buy Buy Buy!!!