The only thing about this company that isn't artifical is the sales numbers and they are pretty good that's why I stick around and trade it. Everything else is dream land and totally FALSE PR after PR. This is like a disfunctual relationship no matter how many times Danny lies I always want to give him another chance to follow through. Like in the case of the Major Media Announcment or the buy back or the opening of more stores ect,ect,ect. You can only be slaped around so much now I just trade it. If your a Long enjoy the lies to come in the future.