Pulse Beverage Corp. (fka PLSB)

[metrodavef]

The waterboy's next bashing beachhead will be centered on the word "annualized". Recently PLSB's memo to shareholders stated this about Cabana:

"We expect Cabana™ to reach the annualized one million case threshold by the end of Q2-2013. This is a very
meaningful accomplishment for us as well respected beverage publications generally report that it normally takes
four to six years to reach the annualized one million case threshold for a new beverage brand. We will have attained
that level of sales within two years of the Cabana™ product launch – a very notable accomplishment."

What octoboy will say is that with the reporting of Q2 revenue that the total number of cases of Cabana sold by PLSB since inception should equal 1 million cases. Above, PLSB stated the threshold in terms of "annualized". Its not completely black & white. In other words, a person is able to spin the meaning of "annualized" in various ways regardless of what the industry generally defines it as.

Just prepare yourself.