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Company That Sold Rifle That Killed 2-Year-Old Yanks Its Kids Advertising



JIM EDWARDS | Business Insider

Keystone Sporting Arms, the company that makes Crickett rifles for kids — one comes in hot pink for girls — has taken down the web site, YouTube, Twitter and Facebook pages it used to target its gun marketing at the under-10s.

The ads have been yanked following the death of a 2-year-old girl who was shot by her 5-year-old brother.

Crickett’s marketing is controversial because, as Mother Jones reported, the company had a “Kids Corner” on its site, and also carried customer photos of children and even babies carrying holding firearms.

Crickett’s commercial even shows a mom accidentally pointing a rifle at her son’s head:



But it is perhaps the Kids Corner that’s most disturbing.
http://www.crickett.com/crickett_kidscorner.php

Here are some screengrabs of the imagery the company had on it prior to its disappearance:

http://www.youtube.com/watch?v=de_gJqkbPt4&feature=player_embedded

http://talkingpointsmemo.com/news/2013/05/rifle-company-made-rifle-that-killed-child-yanks-kids-advertising.php