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Thursday, 05/02/2013 12:03:15 PM

Thursday, May 02, 2013 12:03:15 PM

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From the NewsWire


Intel Corp.'s (INTC) next chief executive attributed his selection to selling the chip maker's board on a new strategy for reinvigorating the company.
Brian Krzanich , in an interview, said the strategy was developed in consultation with Renee James , Intel's longtime software chief, who was elected president by the company's board.
"It's really her and I who put the strategy together and presented it to the board that got us here today," Mr. Krzanich said.
Mr. Krzanich, Intel's chief operating officer since January 2012 , had served as a prominent manager in the company's big chip-manufacturing network before he took a broader role at the company.
Intel has long been at the forefront pushing chip production advances, which include shrinking the size of transistor on chips at a regular cadence--often referred to as "Moore's Law," a reference to Intel co-founder Gordon Moore .
While not disclosing details of the new strategy, Mr. Krzanich said it would exploit Intel's manufacturing-technology leadership while taking the company into devices where it doesn't dominate today--not just smartphones and tablets, which are frequently discussed, but into areas such as wearable computing.
While elements of the strategy will become apparent soon, the "full strategy" won't become visible until later this year, Mr. Krzanich said.
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