I just don't personally think this will do much for the PPS. I do think it's a good move for Fuse in the big scheme of things but I just don't see it moving the needle at the moment.
There are much bigger fish to fry and if they come to fruition then I believe we will see growth in the PPS. Positive sales revenue and sell through with growing distribution = growing PPS.
I think marketing nationally is the real key here but again, there needs to be product available and distribution channels ready to ship. I just don't think one jockey at the Derby compares to a 30 second national TV commercial with Tiger or one of the other BIG names. IMHO