NeoMedia Technologies, Inc (NEOM)

[Poptech]

mexicano: My WAG: no, I am guessing this was the downstream target campaign manager for the Taco Bell suit.

http://home.snipp.com/clients/taco-bell-variety-12-pack-qr-campaign/

The Taco Bell suit explicitly excludes campaigns not run by Scanbuy and this is the only outside campaign manager I could find. If Snipp were to sign, they would logically then also be excluded in the suit.

If NeoMedia could get all the campaign managers to sign, a moving target, then they would only have to go after brands that did not use a campaign manager (such as KAO).