Thursday, April 18, 2013 3:20:22 PM
THAT BEING SAID, the idea that integrated graphics from Intel will significantly eat into the discrete graphics space is, I believe, too pessimistic. I don't know how much of a gamer you are, but even "Haswell" will probably only be competitive with the bottom-of-the-stack Nvidia GPUs, except with worse drivers and will only come on the highest end CPU SKUs. There will continue to be legitimate benefit in buying discrete GPUs in premium notebooks, and I just don't see that changing.
Nice find on the LinkedIn profiles. That's a potentially exclusive view, and I have not seen it mentioned anywhere else. As for your view on nVidia, I'll debate it.
The problem, even with nVidia's existing GPU line, is that it's right up against the wall in terms of power dissipation. The 650M used in the MacBook Pro 15" dissipates a LOT of power, so much so that Apple needed to implement a 95 Whr battery (about double those found in most notebooks, and almost triple the standard Ultrabook battery). And if you read some of the more detailed reviews, the power has resulted in increased noise (>45dB), increased heat (>50C degrees under load), and >77W of power at the system level.
http://www.notebookcheck.net/Review-Apple-MacBook-Pro-15-Retina-2-3-GHz-Mid-2012.78959.0.html
http://www.notebookcheck.net/Review-Apple-MacBook-Pro-13-Retina-2-5-GHz-Late-2012.84584.0.html
Apple's engineers are incredibly good at thermal design, but nVidia seems to be pushing them up to the absolutely limits. So I included the second link to show the MacBook Retine 13", which uses Intel's HD4000 graphics.
Here, battery size drops to 74 Whr (while battery life increased by 38 minutes), acoustics saves 6dB, thermals is 4C cooler, and system is 26W lower power. All of these together are huge, and my guess is that they may still be missing the occasional games that stress the graphics harder.
650M is a 45W GPU, according to Wikipedia, and Apple has added that to a 35W CPU (whereas the 13" model has just the 35W CPU). nVidia takes advantage of the fact that CPU and GPU are usually not simultaneously peaked (hence, the system difference of only 26W), but I bet you that Intel can design a ~55W CPU with better performance than the combo above. They say they are targeting 650M class with Haswell GT3e, and even if they miss it this generation, I'm sure they'll hit it given another Gen8 or Gen9 tock.
http://en.wikipedia.org/wiki/Comparison_of_Nvidia_graphics_processing_units#GeForce_600M_.286xxM.29_Series
At that point, if Intel is delivering performance up to a 650M, then what's nVidia's market? The 670M is a 75W GPU, and the 680M is 100W+. At that point you are talking Alienware desktop replacement bricks, not something that's mainstream.
I think Intel's strategy goes far enough up the discrete stack to make nVidia pretty much a mobile niche solution, or something that targets desktop cards >$100, where power isn't as important. What that would look like in terms of market compaction, I'd have to imagine would not be good for nVidia longs.
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