888 Holdings (EIHDF)

[JohnCM]

888poker Teams with Caesars Interactive Entertainment for WSOP APAC and WSOP Europe

GIBRALTAR, April 2, 2013 /PRNewswire via COMTEX/ -- 888 Holdings PLC (888.L) and Caesars Interactive Entertainment, Inc. (CIE) have entered a sponsorship agreement between 888poker and the World Series of Poker.
The new sponsorship will see 888poker as a primary sponsor of the upcoming 2013 WSOP Asia Pacific and WSOP Europe TV shows distributed globally. The sponsorship will also include 888poker as the live streaming coverage provider for every key event in both tournament series. The live streaming will be shown at http://www.888poker.tv, http://www.wsop.com, and now http://www.PokerListings.com, which has been named as the Official Live Coverage Provider.

As the WSOP official live reporting partner, PokerListings will be the go to source for live updates from all WSOP APAC five bracelet events, the Caesars Cup team challenge and the $50k High Roller, as well as the key events from WSOP Europe in Paris, France from October 11-24, 2013.

As part of this sponsorship, 888poker will be offering several online promotions and tournaments for players to win seats to these WSOP events and represent Team 888poker alongside its ambassadors, Shane Warne, Jesse Sylvia, Jake Balsiger, Russell Thomas and Sam Holden.

Gareth Edwards, Director of 888poker stated, "Partnering with the largest live tournament series, WSOP, is an exciting opportunity for 888poker and its players. As a leading online poker site we strive to give our players the best poker experience. Our sponsorship with WSOP definitely achieves that."

Ty Stewart, Senior Vice President & Executive Director, WSOP commented, "Broadcasting is the not-so secret sauce of the World Series of Poker. We're thrilled to expand the relationship with 888 to help showcase our new Triple Crown to viewers around the world."

888poker Online Qualifiers

888poker.com is running online qualifiers for both the WSOP APAC and the WSOP Europe (starting later in the year). Players can win $15,500 WSOP APAC packages now.

The package includes the $10,000 buy-in for the WSOP APAC Main Event, accommodation at the Crown Metropol, $2,500 for travel and access to the exclusive 888 VIP party.