Applied DNA Sciences Inc (BNBX)

[Tony00026]

Our friend Patrick Cox is still discussing APDN. I think some of the things he discusses are old news but again tonight......
here are a few words from a very long note from him:

“Perhaps no one cares about people dying from counterfeit pharmaceuticals in Africa, but this will change when individuals start dying in large numbers in Los Angeles, New York, London and Tokyo.”

Still, to be fair, many pharmaceutical companies are now being pro-active -- turning, in fact, to this company to help them with drug packaging authentication.

They want consumers to be assured that what’s in the bottle or box is the real deal.

As such, packaging authentication could prove more lucrative for this company and to its investors than its endorsement by the Department of Defense.

It should be noted that the counterfeit labeling and packaging market is now approaching $82.2 billion annually.

Not surprisingly then, one of the world’s largest privately held packaging and labeling firms has just contracted with this company to provide “product packaging authentication” using DNA marking.

And this firm’s clients include not just pharmaceutical, nutraceutical and vitamin companies.

Major film and music studios are also among their clients, as well as game developers, software companies, fragrance, cosmetic, personal care and luxury brand companies -- all of whose products are being pirated.

And just like the Pentagon directive opened innumerable doors for this company, I expect the agreement with this packaging firm to do the same.

Consider…

In 2011, 95% of all retailers experienced theft, according to the National Retail Federation.

That’s up from 90% a year earlier.

In fact, the American economy loses $250 billion a year as a result of counterfeit products.

Though retail outfits, big and small, are already spending $28.3 billion a year for loss prevention and security -- theft, which includes counterfeiting, is still rising.

This company’s technology could, therefore, save retailers billions.

And they’re beginning to realize this…

To date, the company has successfully DNA-marked over 1 billion DVD’s, artwork, alcoholic beverages, luxury and personal care goods through its various licensees -- licensees they’re signing up at furious pace in order to keep up with current and future demand.