Here is what you should be looking at 402, thanks to Ann1. I really don't think she needed your lesson in fractions, but that was nice of you anyway! She said for a growth company to get a true valuation this approach works better. 1. Estimate the potential size of the market For the product the company is producing. 2. Estimate the potential market share that a firm could expect to control in such a market. 3. Estimate a cost structure for the industry. 4. Estimate the size the company needs to be to in order to be self funding. 5. Estimate a sales growth profile for the company. 6. Estimate the amount of capital the company requires in order to reach it's self sustaining point. 7. Construct a simple DCF 8. Estimate a probability that a market will be successfully Established for the product, then Probability weigh the DCF