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LJ International Inc. Coverage Initiated By Investrend Research Provider Fundamental Research
Tuesday November 22, 8:30 am ET


NEW YORK--(BUSINESS WIRE)--Nov. 22, 2005--(Investrend Research Syndicate) Investrend Research provider Fundamental Research Corp analyst Amit Bandekar, B.E., MBA has initiated coverage of LJ International Inc. (NASDAQ: JADE - News) in a report dated November 15, 2005.
LJ International manufactures and retails fine jewelry globally. The company has a presence across all industry-related processes from mining to designing, and marketing. It offers approximately 50,000 different contemporary designs ranging from earrings to bracelets. Products are ornamented with both semi-precious and precious stones such as amethyst and diamonds.

The report's highlights include:

JADE adopts a "Mine to Market" vertically integrated strategy enabling it to produce a full range of high quality jewelry at low cost. Clients include 27 of the top 40 retailers in the U.S.
Aims to capitalize on the growing Chinese retail market which was opened to foreign firms in 2004 as a result of China's entry into the World Trade Organization. JADE is the first mover in this market and is aggressively setting up stores under the ENZO brand.
Plans to continue to grow in existing markets by targeting the remaining 60 top retailers in the U.S. that are not its customers and by offering new high-end jewelry products to existing customers. Additionally, the company is expanding distribution channels to TV shopping.
Strong balance sheet with zero debt and healthy cash reserves
The analyst believes that the stock is undervalued based on discount cash flow analysis. The analyst also believes that the current stock price does not factor in the positive effects of its China expansion plans and the inherent growth potential arising from its strong product portfolio and brand recognition.
A key risk mentioned in the report is that the fragmented nature of the jewelry industry means that competition is intense. The entry of big players could erode JADE's market share.

Fundamental Research Corp. is a research provider to Investrend Research and both have adopted the "Standards for Independent Research Providers" at http://www.firstresearchconsortium.com and submit their reports to investor monitoring by the Shareholders Research Alliance (http://www.shareholdersresearch.com).

Fees of less than $25,000 have been paid by Investor Relations International to FRC for coverage of JADE. Analysts must abide by the CFA Institute Code of Ethics and may not trade in securities under coverage.

Complete information about this company is available at the company's InvestorPower page at http://www.investrend.com/company/list.asp?sPathParam=yes, and the full 22-page report is available at: http://www.fundamentalresearchcorp.com and http://www.investrendresearch.com. Investors are advised to read disclosures carefully before trading in the equities of any enrolled company.

Anyone interested in receiving alerts regarding LJ International Inc. research should email [e-mail] and [e-mail] with "JADE" in the subject line.



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