Yep it's not nonsense at all Shawn! There's been several over the past 7 years including the guy behind the hotel initiative announced in Dec 2011 that the CEO blogged would add a mind-boggling $600K to WNBD's annual sales "when" WNBD attained their 1st target 100 hotels!!!
That dec 2011 hotel blog with the calculated built in CEO expectations/projections is just 1 in a lonnnnnnng litany of built in calculated CEO expectations that never amounted to a hill of beans and another shining example of the blog baloney served only to be shoved under the rug when months later none of the purposely built in CEO expectations were delivered!
Love the trend not the stock - If you fail to plan your trades you plan to fail "Never buy or sell based on anything I post - my posts are just my opinion